1. What is a cookie? A cookie is a small file with a unique identifier placed in your web browser when you visit a site using your computer or mobile device. Cookies and comparable technologies collectively referred to as “cookies,” allow site operators to recognize your device, gather information about your interactions, understand site/app usage, remember user preferences, and enhance browsing experiences. Additionally, cookies are employed to tailor online advertising based on user interests.
2. What is a mobile advertising identifier? Though not in direct control by neighbZ, most iOS and Android mobile devices include a unique mobile advertising identifier (e.g., IDFA on iOS and ADID on Android) This enables most iOS and Android devices enabling third parties to link your activities across apps and websites, though not in control by neighbZ. This is used by iOS and Android for personalized advertising and advertising campaign measurement.
3. Who places cookies on my device? Cookies placed by the online website you visit are termed “first-party cookies” (in this context, first-party cookies placed by neighbZ ensure that you remain logged in to the website with less effort).